Audiences Without the Guesswork
Broad, interest, custom and lookalike audiences for first campaigns
- Downloadable digital ebook
- Read on any device
- No physical shipment
What this ebook covers
This ebook walks through the audience options Facebook offers and what each is suited to. It focuses on planning: deciding who an ad is for before opening the targeting panel, so the settings follow from a decision rather than replacing one.
- Broad vs. detailedWhat changes when you narrow targeting, and what does not.
- Custom audiencesHow website visitors and existing contacts can form an audience.
- Lookalike audiencesHow they are built and where they fit for a beginner.
- Size and overlapReading audience estimates and avoiding ad sets that compete.
- Planning worksheetA one-page format for describing an audience before you build it.
This ebook is an educational resource. It explains how the platform works and how to approach a campaign; it does not guarantee advertising results.
Delivery & refunds
After payment is confirmed, access is provided through the delivery method shown during or after checkout. Because a digital product can be kept once delivery starts, purchases are generally final — except for a verified technical fault on our side, a wrong product, or a duplicate charge, reported within 7 days.