{"product_id":"audiences-without-the-guesswork","title":"Audiences Without the Guesswork","description":"\u003ch2\u003eWhat this ebook covers\u003c\/h2\u003e\u003cp\u003eThis ebook walks through the audience options Facebook offers and what each is suited to. It focuses on planning: deciding who an ad is for before opening the targeting panel, so the settings follow from a decision rather than replacing one.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad vs. detailed\u003c\/strong\u003eWhat changes when you narrow targeting, and what does not.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCustom audiences\u003c\/strong\u003eHow website visitors and existing contacts can form an audience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLookalike audiences\u003c\/strong\u003eHow they are built and where they fit for a beginner.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize and overlap\u003c\/strong\u003eReading audience estimates and avoiding ad sets that compete.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlanning worksheet\u003c\/strong\u003eA one-page format for describing an audience before you build it.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis ebook is an educational resource. It explains how the platform works and how to approach a campaign; it does not guarantee advertising results.\u003c\/p\u003e","brand":"ClearPath Ads","offers":[{"title":"Default Title","offer_id":47946012393526,"sku":"CPA-EB-04","price":53.74,"currency_code":"USD","in_stock":true}],"url":"https:\/\/clearpathads-llc.com\/products\/audiences-without-the-guesswork","provider":"CLEARPATH ADS","version":"1.0","type":"link"}